{"id":119851,"date":"2025-06-23T08:30:14","date_gmt":"2025-06-23T06:30:14","guid":{"rendered":"https:\/\/www.flyeralarm.com\/blog\/kleine-papierkunde-die-grammatur"},"modified":"2025-06-23T13:38:46","modified_gmt":"2025-06-23T11:38:46","slug":"kleine-papierkunde-die-grammatur","status":"publish","type":"post","link":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/kleine-papierkunde-die-grammatur\/","title":{"rendered":"Kleine Papierkunde: Die Grammatur"},"content":{"rendered":"[vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]<span style=\"font-size: 12pt\"><strong><em>Papier ist nicht gleich Papier. Eine seiner wichtigsten Eigenschaften ist die Grammatur \u2013 sie beeinflusst nicht nur das Gewicht, sondern auch die Haptik, Stabilit\u00e4t und Wirkung des Materials. Wer hochwertige Druckprodukte gestalten will, sollte deshalb genau wissen, was es mit dem Papiergewicht auf sich hat.<\/em><\/strong><\/span>[\/vc_column_text][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-th-list accent-color\"><\/i> <\/div><div class=\"iwt-text\"> <strong><span style=\"font-size: 14pt\">Inhalt<\/span><\/strong><\/p>\n<p><a href=\"#anker1\">Was bedeutet Grammatur beim Papier?<\/a><br \/>\n<a href=\"#anker2\">Die richtige Papierst\u00e4rke f\u00fcr die richtige Botschaft<\/a><br \/>\n<a href=\"#anker3\">Wann leichte Papiere die bessere Wahl sind<\/a><br \/>\n<a href=\"#anker4\">Welche Grammatur f\u00fcr welches Produkt?<\/a><br \/>\n<a href=\"#anker5\">Gewicht berechnen: Papiergewichtsrechner<\/a> <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]\n<h2 id=\"anker1\">Was bedeutet Grammatur beim Papier?<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]Um das perfekte Material f\u00fcr Ihr Druckprodukt auszuw\u00e4hlen, gilt es einiges zu beachten: von der Farbe \u00fcber die Gr\u00f6sse bis hin zur richtigen Grammatur. Doch was bedeutet \u201eGrammatur\u201c denn genau?<\/p>\n<p>Bestellen Sie zum Beispiel Flyer Klassiker bei FLYERALARM, haben Sie die Wahl zwischen verschiedensten Papieren mit einer Grammatur von 70 bis 500 g. Dabei bedeutet diese Gewichtsangabe nicht, dass ein Flyer 70 oder 500 g wiegt. Vielmehr bezeichnet sie das Gewicht pro Quadratmeter, also wie schwer ein Bogen des entsprechenden Papiers mit den Massen 1 x 1 m ist. Deshalb spricht man in diesem Zusammenhang auch vom Fl\u00e4chengewicht. Im Allgemeinen werden Papiere ab 150 g\/m<sup>2\u00a0<\/sup>als Karton bezeichnet, ab 600 g\/m<sup>2\u00a0<\/sup>als Pappe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]\n<h2 id=\"anker2\">Die richtige Papierst\u00e4rke f\u00fcr die richtige Botschaft<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/2&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]Aufgrund der Grammatur bekommen Sie nicht nur einen Eindruck, wie schwer das Material ist, sondern auch wie dick und stabil. Ein leichtes Papier ist wesentlich d\u00fcnner und weniger fest als ein vergleichsweise schweres. Bei den meisten Produkten ist Schwere des Papiers in der Regel eine ganz entscheidende Eigenschaft. Zum einen definiert sie die Haltbarkeit und Langlebigkeit des Produktes. Zum anderen tr\u00e4gt auch eine entsprechende Haptik des Materials zum gew\u00fcnschten Eindruck entscheidend mit bei.[\/vc_column_text][vc_column_text]Eine feste und stabile Visitenkarte macht zum Beispiel einen wesentlich besseren Eindruck als eine d\u00fcnne. Aus diesem Grund haben Visitenkarten in der Regel eine Mindestst\u00e4rke von 230 g (z. B. Silverstar\u00ae) und k\u00f6nnen bis zu 750 g (z. B. Multilayer) \u201eschwer\u201c sein. \u00c4hnlich verh\u00e4lt es sich auch bei Postkarten: Je h\u00f6her die Grammatur, desto widerstandsf\u00e4higer sind sie und nehmen auf Reisen weniger Schaden. Zus\u00e4tzlichen Schutz bieten Veredelungen wie Lackierungen oder Folienkaschierungen.[\/vc_column_text][\/vc_column][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/2&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][image_with_animation image_url=&#187;118348&#8243; image_size=&#187;medium_featured&#187; animation_type=&#187;entrance&#187; animation=&#187;Fade In&#187; animation_easing=&#187;default&#187; animation_movement_type=&#187;transform_y&#187; hover_animation=&#187;none&#187; alignment=&#187;&#187; border_radius=&#187;none&#187; box_shadow=&#187;none&#187; image_loading=&#187;default&#187; max_width=&#187;100%&#187; max_width_mobile=&#187;default&#187;][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]\n<h2 id=\"anker3\">Wann leichte Papiere die bessere Wahl sind<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]Doch nicht immer ist d\u00fcnn und leicht gleich billig und minderwertig. Im Gegenteil: je nach Einsatz und mit der entsprechenden Gestaltung wirkt ein leichteres Produkt edel und elegant. M\u00f6chten Sie beispielsweise ein frisches Parf\u00fcm oder lockere Sommerkleidung bewerben, ist ein massiver Einleger in Zeitschriften eher unpassend. Hier bietet sich ein d\u00fcnnes Papier mit einer angenehmen Haptik an. Ein weiterer Vorteil der niedrigeren Grammatur: Durch das geringere Gewicht sinkt in vielen F\u00e4llen das Porto. Gerade wenn Sie viele Briefe verschicken ist dies ein nicht zu untersch\u00e4tzender Aspekt. Da f\u00e4llt es im wahrsten Sinne des Wortes ins Gewicht, ob Sie sich f\u00fcr ein 80 g oder 120 g Offsetpapier entscheiden.<\/p>\n<p>Doch wie bei allen Produkten gilt es auch hier, den Kosten-Nutzen-Faktor abzuw\u00e4gen und zu entscheiden, wie Sie sich und Ihr Unternehmen pr\u00e4sentieren m\u00f6chten.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]\n<h2 id=\"anker4\">Welche Grammatur f\u00fcr welches Produkt?<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]Damit Sie das passende Material f\u00fcr Ihre Idee finden, lohnt sich ein Blick auf den Einsatzzweck. Hier ein paar Beispiele:[\/vc_column_text][divider line_type=&#187;No Line&#187;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<table>\n<thead>\n<tr>\n<td width=\"148\"><strong>Grammatur (g\/m\u00b2)<\/strong><\/td>\n<td width=\"124\"><strong>Bezeichnung<\/strong><\/td>\n<td><strong>Typische Produkte<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"148\">70\u201390<\/td>\n<td width=\"124\">Leichtes Papier<\/td>\n<td>Briefpapier, Rechnungen, Notizen,<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">90\u2013120<\/td>\n<td width=\"124\">Standardpapier<\/td>\n<td>Mailings, Brosch\u00fcren-Innenseiten<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">130\u2013170<\/td>\n<td width=\"124\">D\u00fcnnes Bilderdruckpapier<\/td>\n<td>Flyer, Plakate, Booklets<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">200\u2013250<\/td>\n<td width=\"124\">Leichter Karton<\/td>\n<td>Postkarten, Gutscheine, Einleger<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">300\u2013400<\/td>\n<td width=\"124\">Fester Karton<\/td>\n<td>Visitenkarten, Einladungskarten<\/td>\n<\/tr>\n<tr>\n<td width=\"148\">600\u2013900<\/td>\n<td width=\"124\">Pappe \/ Multilayer<\/td>\n<td>Premiumkarten, Verpackungen, exklusive Produkte<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; text_align=&#187;left&#187; row_position=&#187;default&#187; row_position_tablet=&#187;inherit&#187; row_position_phone=&#187;inherit&#187; overflow=&#187;visible&#187; pointer_events=&#187;all&#187;][vc_column_inner column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; overflow=&#187;visible&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]\n<h2 id=\"anker5\">Papiergewichtsrechner von FLYERALARM<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;2\/3&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][image_with_animation image_url=&#187;48679&#8243; image_size=&#187;full&#187; animation_type=&#187;entrance&#187; animation=&#187;Fade In&#187; animation_easing=&#187;default&#187; animation_movement_type=&#187;transform_y&#187; hover_animation=&#187;none&#187; alignment=&#187;&#187; img_link_target=&#187;_blank&#187; border_radius=&#187;none&#187; box_shadow=&#187;none&#187; image_loading=&#187;default&#187; max_width=&#187;100%&#187; max_width_mobile=&#187;default&#187; img_link=&#187;https:\/\/www.flyeralarm.com\/ch\/s\/tools\/papiergewichtsrechner&#187;][divider line_type=&#187;No Line&#187; custom_height=&#187;15&#8243;][nectar_btn size=&#187;large&#187; open_new_tab=&#187;true&#187; button_style=&#187;regular&#187; button_color_2=&#187;Accent-Color&#187; icon_family=&#187;none&#187; url=&#187;https:\/\/www.flyeralarm.com\/ch\/s\/tools\/papiergewichtsrechner&#187; text=&#187;Zum Papiergewichtsrechner&#187;][\/vc_column][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/3&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]Weil es mitunter entscheidend sein kann, wie viel Ihre bestellten Druckprodukte wiegen, ist es sinnvoll, deren Gewicht zu berechnen. Damit Sie dazu nicht jedes Mal den Taschenrechner zur Hand nehmen m\u00fcssen, gibt es bei FLYERALARM den praktischen Papiergewichtsrechner. Hier k\u00f6nnen Sie sich sowohl das Gewicht pro St\u00fcck als auch f\u00fcr die gew\u00fcnschte Auflage anzeigen lassen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][vc_column_text]Und falls Sie eine Entscheidungshilfe ben\u00f6tigen, welches Material das passende f\u00fcr Ihre Ideen ist, empfehlen wir Ihnen unser gratis <strong>Papiermusterbuch<\/strong>. Hier k\u00f6nnen Sie in \u00fcber 70 Papiersorten bl\u00e4ttern und bekommen so einen wunderbaren Eindruck von Farbwirkung, Haptik und Veredelungen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#187;in_container&#187; full_screen_row_position=&#187;middle&#187; column_margin=&#187;default&#187; column_direction=&#187;default&#187; column_direction_tablet=&#187;default&#187; column_direction_phone=&#187;default&#187; scene_position=&#187;center&#187; text_color=&#187;dark&#187; text_align=&#187;left&#187; row_border_radius=&#187;none&#187; row_border_radius_applies=&#187;bg&#187; overflow=&#187;visible&#187; overlay_strength=&#187;0.3&#8243; gradient_direction=&#187;left_to_right&#187; shape_divider_position=&#187;bottom&#187; bg_image_animation=&#187;none&#187;][vc_column column_padding=&#187;no-extra-padding&#187; column_padding_tablet=&#187;inherit&#187; column_padding_phone=&#187;inherit&#187; column_padding_position=&#187;all&#187; column_element_direction_desktop=&#187;default&#187; column_element_spacing=&#187;default&#187; desktop_text_alignment=&#187;default&#187; tablet_text_alignment=&#187;default&#187; phone_text_alignment=&#187;default&#187; background_color_opacity=&#187;1&#8243; background_hover_color_opacity=&#187;1&#8243; column_backdrop_filter=&#187;none&#187; column_shadow=&#187;none&#187; column_border_radius=&#187;none&#187; column_link_target=&#187;_self&#187; column_position=&#187;default&#187; gradient_direction=&#187;left_to_right&#187; overlay_strength=&#187;0.3&#8243; width=&#187;1\/1&#8243; tablet_width_inherit=&#187;default&#187; animation_type=&#187;default&#187; bg_image_animation=&#187;none&#187; border_type=&#187;simple&#187; column_border_width=&#187;none&#187; column_border_style=&#187;solid&#187;][nectar_btn size=&#187;large&#187; open_new_tab=&#187;true&#187; button_style=&#187;regular&#187; button_color_2=&#187;Accent-Color&#187; icon_family=&#187;none&#187; url=&#187;https:\/\/www.flyeralarm.com\/ch\/p\/papiermusterbuecher-10577018.html&#187; text=&#187;Papiermusterbuch gratis bestellen&#187;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Papier ist nicht gleich Papier. Eine seiner wichtigsten Eigenschaften ist die Grammatur \u2013 sie beeinflusst nicht nur das Gewicht, sondern auch die Haptik, Stabilit\u00e4t und Wirkung des Materials. Wer hochwertige Druckprodukte gestalten will, sollte deshalb genau wissen, was es mit dem Papiergewicht auf sich hat.<\/p>\n","protected":false},"author":53,"featured_media":132976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2395],"tags":[2955],"class_list":{"0":"post-119851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-know-how-de_ch","8":"tag-druck-de_ch"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/posts\/119851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/comments?post=119851"}],"version-history":[{"count":5,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/posts\/119851\/revisions"}],"predecessor-version":[{"id":119856,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/posts\/119851\/revisions\/119856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/media\/132976"}],"wp:attachment":[{"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/media?parent=119851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/categories?post=119851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flyeralarm.com\/blog\/de_ch\/wp-json\/wp\/v2\/tags?post=119851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}